The products of Taiwan Tobacco and Liquor Corp. are an important medium for emotional communication between people. This project has deliberately created a set of anthropomorphic “Taiwan Beer Doll” and “Yeast Doll”, as well as colorful and rhythmic ribbons on the wall, symbolizing “vital yeast” and “fresh bubbles”. The creative concept integrates “inheritance” and “innovation”, which are blended into a pure and refreshing visual impression. The joyful and happy emotional atmosphere is extended to the neighborhood. It symbolizes that Taiwan Tobacco and Liquor Corp. is not only a good friend of Taiwanese, but also the image of a new era that accompanies Taiwanese stepping into a “healthy life, and beautiful world”.